OUR STORY
NEATBEAUTIFUL
Rooted in Baiyun, Guangzhou – the “Capital of China’s Beauty Industry”, we embarked on our journey in 2005 with the mission of “Crafting Beauty Through Professional OEM/ODM”. For nearly two decades, we have specialized in skincare OEM/ODM, evolving from a small initial workshop to a global production base. Every step we take embodies our commitment to quality and pursuit of innovation.
In 2005, the company was officially established in Baiyun District, Guangzhou, coinciding with the golden age of the “Baiyun Beauty Bay” industrial cluster’s rise. Leveraging the region’s complete industrial chain advantage – a 30-minute industrial circle covering raw material supply to packaging supporting facilities , we started with a pragmatic “front shop, back factory” model, focusing on basic skincare product OEM. With stable quality and flexible services, we quickly gained the trust of the first batch of domestic brand clients. At that time, we established the bottom line of “compliance first”, taking the lead in introducing standardized production processes to lay the foundation for future development.
The period from 2010 to 2015 marked a crucial phase in our move towards professionalism. As cross-border trade boomed, we keenly captured global market demand and launched our international transformation: upgrading to a 100,000-class GMP clean workshop, introducing fully automatic emulsification and filling equipment, and obtaining ISO 9001 quality system certification; forming a professional R&D team to build laboratories in cooperation with South China universities, focusing on natural ingredients and efficacy formula development. We successfully launched customized products tailored to Southeast Asian and European/American markets, achieving a leap from “basic OEM” to “technical customization”.
From 2016 to 2020, we accelerated the dual upgrading of production capacity and compliance systems. We built a modern production base covering 20,000 square meters, equipped with 5 international standard production lines, with a daily output exceeding 50,000 units; our laboratory obtained CNAS certification, possessing full-chain testing capabilities including raw material inspection, efficacy verification, and microbial challenge testing ; we fully met ISO 22716 international cosmetic GMP certification and compliance filing requirements of US FDA and EU CPNP, successfully entering more than 30 countries and regions worldwide and becoming a core OEM partner for many overseas emerging brands.
Today, we have grown into a comprehensive OEM enterprise integrating R&D, production, compliance, and services: boasting a 6,000-square-meter R&D center, over 130 domestic and international authorized patents, and iterating more than 500 formulas annually; the workshop implements full-process digital monitoring, executing a “three-inspection system” from raw material entry to finished product delivery to ensure the stability and safety of each batch of products; we have formed a multilingual cross-border service team, providing one-stop solutions from demand communication and formula customization to logistics and customs clearance.
Over the past two decades, we have witnessed the transformation of China’s beauty industry from OEM/ODM to independent innovation , and have always adhered to the customer-centric philosophy: whether it is small-batch customization for start-up brands or large-scale production for mature enterprises, we treat each client with the same professional attitude, converting our technical strength into the brand competitiveness of our partners.
In the future, we will continue to root ourselves in Guangzhou’s industrial soil, deepen our presence in the cross-border OEM track, and work hand in hand with global brands to forge ahead in the beauty industry with more cutting-edge R&D, stricter quality control, and more efficient services.