WHAT IS PRIVATE LABEL
NEATBEAUTIFUL as an OEM partner with international compliance qualifications and customized R&D capabilities, we are anchored in global certification systems such as ISO and GMPC. Starting from precise demand decomposition (target market skin types, efficacy requirements, compliance standards), we provide end-to-end professional support covering formula R&D, raw material traceability, packaging customization, and production quality control.
This is not mere private labeling, but the in-depth integration of the factory’s professional capabilities with the brand’s philosophy: our R&D team can tailor exclusive formulas for diverse markets including Europe, America, and Southeast Asia (e.g., sensitive skin repair, tropical oil-control formulas), ensuring product safety through a three-tier quality control system encompassing raw material testing, microbial management, and finished product sampling inspection.
Meanwhile, we offer customized services from bottle design to label compliance, helping you transform brand stories and core selling points into products with differentiated competitiveness. Leveraging the DTC private domain scenario, your own brand can break free from platform constraints and accumulate exclusive user assets—our professional OEM strength serves as a solid foundation for you to build brand trust and achieve long-term growth in the global skincare market.
THE PROCESS: GETTING STARTED WITH PRIVATE LABEL
01-Demand Communication
As the starting point of cooperation, we assign a dedicated product manager to communicate with you in depth, accurately capturing core needs—including skin type preferences of target markets (e.g., Europe, America, Southeast Asia), compliance standards (e.g., EU ECOCERT, US FDA), product positioning (high-end salon/mass market), functional requirements (anti-aging/brightening/sensitive skin repair), cost budget and delivery cycle. We also provide market trend references (e.g., 2024 popular directions of natural ingredients and minimalist formulas) to ensure the feasibility of needs and avoid deviations in later stages.
02-Formula R&D and Sample Making
Relying on a laboratory team with over 10 years of skincare R&D experience, we customize exclusive formulas based on your needs—from raw material selection (only using imported/domestic compliant raw materials meeting international standards, with COA reports provided) to efficacy testing (e.g., in vitro moisturizing rate, irritation assessment) to ensure formula safety and effectiveness. 3-5 sets of samples (with options of different concentrations/textures) will be delivered within 7-10 working days after R&D completion, with detailed formula descriptions and usage suggestions, supporting 2-3 rounds of adjustments based on your feedback.
03-Sample Confirmation & Packaging Material Confirmation
The dual confirmation link ensures cooperation accuracy: ① Sample Confirmation: You need to finally verify the efficacy, scent, texture and skin feel of the sample, and sign the Sample Confirmation Form after confirmation; ② Packaging Material Confirmation: We provide diversified packaging solutions (glass/acrylic/eco-friendly PET materials, with customizable bottle shapes and color box designs), and simultaneously check the compliance of packaging materials (e.g., food-grade contact material certification) and printing accuracy (information such as LOGO and ingredient list). After confirmation, the packaging production cycle is locked to avoid delaying bulk production progress.
04-Examination and Filing
A professional compliance team handles cross-border filing procedures throughout the process, covering core regulatory requirements of target markets—such as China NMPA cosmetics filing, EU CPNP notification, US FDA cosmetics registration, etc. We assist you in preparing a full set of filing materials (formula list, production process, safety assessment report, packaging label sample), and track the filing progress in real time to ensure 100% passing of regulatory examination, avoiding product launch delays due to filing issues.
05-Bulk Production
Bulk production starts after filing approval. We use GMP-standard clean workshops (complying with ISO22716 certification) to realize fully automated production from raw material mixing, filling, sealing to packaging, with a daily capacity of up to 50,000 pieces to ensure fast order delivery (regular orders completed in 20-30 working days). During production, a “three-inspection system” (raw material inspection, semi-finished product inspection, finished product inspection) is implemented, and each batch of products is attached with a quality inspection report; we also provide cross-border logistics connection services (sea/air/express shipping) to assist with customs clearance and direct delivery to your target warehouse.
06-After-Sales Support
After bulk delivery, we provide 12-month exclusive after-sales support covering three core scenarios:
① Quality After-Sales: In case of product quality defects (e.g., leakage, deterioration) caused by non-storage/transportation issues, we respond within 24 hours and issue a solution (replenishment/refund/rework, selected based on actual circumstances) within 48 hours, and bear the relevant logistics costs;
② Compliance After-Sales: If the regulatory policies of the target market are updated (e.g., adjustment of ingredient restrictions), we provide free formula optimization suggestions and assistance in filing updates to ensure the product continues to be sold in compliance;
③ Repurchase After-Sales: Old customers enjoy priority production scheduling rights (the delivery cycle of regular orders is shortened by 3-5 working days), and we also share the latest raw material technologies and packaging design trends synchronously to help with subsequent product iteration and upgrading.